Avant-garde: rethinking of text and image

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The importance of avant-garde tradition and the culture trends it have spawned can scarcely be overestimated. The beginning and first decades of the XX century was a period of substantial reexamination of a wide range of cultural activities, arts and scientific theories. Not only particular cultural phenomenons were challenged and put under intense scrutiny, but the very way of thinking has undergone profound changes. Statements and common notions which were not to be questioned for centuries were finally brought under the limelight of avant-garde cultural studies. The modern mentality is characterized by unceasing, unrelenting change in the quest for novelty. The notions of arts, creativity and values were challenged.

It was obvious for avant-garde adherents that the world is no longer the same, tradition is no longer sufficient  and art should discover new horizons to keep pace with the changing times. Searching avant-garde mind tried to invent new avenues of creativity, the very way of art operates as a cultural phenomenon. And the reexamination of text, its structure, appearance, the mode of operation was one of the major areas of study.

In the line with this trend, the problem of convergence of text and image was given a high profile. Backed up with the theoretical statements and outlooks of philosophers, avant-gardists incorporated symbols, words and text in their works. The profound basis of existence of such mental categories was questioned.

Daring creative experiments resulted in discoveries both in visual culture-made by artists, and in literature-made by poets and writers. It`s crucial that the whole notion of separated fields of visual and textual cultures were reshaped. No vivid borderlines between word and picture have made possible since avant-garde creative acquisitions.

We can`t but admit that the very appearance of modern culture , the way of coexistence of art and language nowadays  can be traced and contributed to discoveries of Avant-garde era and its prophets.

Duchamp, Picasso, Apollinaire and Breton are among those who shaped our understanding of art as an area of unrestricted convergence of pictorial and textual elements.

by Tieriekhova Masha

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