Web 3.0

Definitions of Web 3.0 vary greatly. Some[Agarwal, Amit. “Web 3.0 concepts explained in plain English”] believe its most important features are:
• The Semantic Web. The Semantic Web is a collaborative movement led by the international standards body, the World Wide Web Consortium (W3C). The standard promotes common data formats on the World Wide Web. By encouraging the inclusion of semantic content in web pages, the Semantic Web aims at converting the current web dominated by unstructured and semi-structured documents into a “web of data”. The Semantic Web stack builds on the W3C’s Resource Description Framework (RDF). The main purpose of the Semantic Web is driving the evolution of the current Web by enabling users to find, share, and combine information more easily. The Semantic Web, as originally envisioned, is a system that enables machines to “understand” and respond to complex human requests based on their meaning. Such an “understanding” requires that the relevant information sources be semantically structured.
• Personalization. Personalization technology enables the dynamic insertion, customization or suggestion of content in any format that is relevant to the individual user, based on the user’s implicit behaviour and preferences, and explicitly given details. (Doman, James. “What is the definition of “personalization”?”. Quora. Retrieved 19 March 2012.) Web pages are personalized based on the characteristics (interests, social category, context, …) of an individual. Personalization implies that the changes are based on implicit data, such as items purchased or pages viewed.
Focusing on the computer elements, Conrad Wolfram has argued that Web 3.0 is where “the computer is generating new information”, rather than humans.Andrew Keen, author of “The Cult of the Amateur”, considers the Semantic Web an “unrealisable abstraction” and sees Web 3.0 as the return of experts and authorities to the Web. For example, he points to Bertelsmann’s deal with the German Wikipedia to produce an edited print version of that encyclopedia.
Futurist John Smart, lead author of the Metaverse Roadmap, defines Web 3.0 as the first-generation Metaverse (convergence of the virtual and physical world), a web development layer that includes TV-quality open video, 3D simulations, augmented reality, human-constructed semantic standards, and pervasive broadband, wireless, and sensors. Web 3.0’s early geosocial (Foursquare, etc.) and augmented reality (Layar, etc.) webs are an extension of Web 2.0’s participatory technologies and social networks (Facebook, etc.) into 3D space. Of all its metaverse-like developments, Smart suggests Web 3.0’s most defining characteristic will be the mass diffusion of NTSC-or-better quality video to TVs, laptops, tablets, and mobile devices, a time when “the internet swallows the television” (Smart, John. 2010. The Television Will Be Revolutionized: The iPad, Internet TV, and Web 3.0.). Smart considers Web 3.0 to be the Semantic Web and in particular, the rise of statistical, machine-constructed semantic tags and algorithms, driven by broad collective use of conversational interfaces, perhaps circa 2020 (Smart, John. 2003. “The Conversational Interface”). David Siegel’s perspective in “Pull: The Power of the Semantic Web”, 2009, is consonant with this, proposing that the growth of human-constructed semantic standards and data will be a slow, industry-specific incremental process for years to come, perhaps unlikely to tip into broad social utility until after 2020.

According to some Internet experts, Web 3.0 will allow the user to sit back and let the Internet do all of the work for them. Rather than having search engines gear towards your keywords, the search engines will gear towards the user.

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