Olga Ryaboukhina’s contribution.

Jenny Holzer’s ‘Truisms’
Jenny Holzer was brought up as an American artist in 1970s. She is famous for her word lines, placed at the street walls, brandmauers, neon tableaux right inside the NYC belly. It was different obvious fraises: ‘off charge advices’, wise thoughts, short expressions dropping a hint. For instance, a man can’t know what it is to be a mother or freedom is a luxury, not a necessity.
Jenny Holzer had made a great collection of them up to 1979, some hundreds or so. But before that she’d embodied the first project of her.
The ‘Truisms’ series of Jenny Holzer started up in 1977 at the streets of Manhattan. In the beginning young artist glued her ‘advertising lists’ by herself. But soon afterwards she was given some time and space at the banners’ surface. The first fraises in neon were money creates taste and this one:

The ‘Truisms’ were talking in different voices, expressing someone’s opinion or contradicting it. Sometimes it came over as a provocation. Nevertheless, all these messages appeared by surprise in public spaces, where you can expect anything obvious, like advertising. Instead you see another commonplace, but right here it becomes an extraordinarity, shouting aloud at you.

Below is Jenny Holzer herself. Today she continues working with language and fraises projected on buildings’ walls. Her language has a bit changed, but it is still kind of provocation.

Olga Ryaboukhina

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  1. As a conceptual artist, Jenny Holzer uses accurate concrete means in her art. Outwardly, it’s the unemotional art which tries to say a lot (usually the artist uses qoutes from the famous authors’ texts which makes them truistic and sometimes she makes use of words from US Army documents which stirs some serious social issues).

    The artist chooses public space for showing her art works. It is made initially to show/open up people’s thoughts or make social statements. Public space is a good place for doing such art projects.

    • lacombe007
    • September 17th, 2012

    Jenny Holzer’s pieces are enomorous messages, they are to be read by passersby. Her art is a mean of communication, it’s indeed public art. I think ‘truisms’ don’t affect aesthetically, but specifically by direct reading of the text, it’s kind of conceptualism. This art speaks with beholders on social, political, ethical, gender issues. People like aphorism because of its capacious form and sharp content, Holzer uses it.

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